Consider your barber: sure, you are doing business, but at the same time, you’re talking about your family, your travel plans and maybe some exciting developments in your own career. And that’s how you make a lasting connection.
Social media provides direct channels for you to open meaningful dialogues with your audience. Ultimately, it’s your personality and your expertise that will carry your social media marketing strategy. But we can help you get started so you can reach as many eager eyes and ears as possible.
A growing majority of the content that is written and read on the Web comes from blogs. That’s because blogs do so much for your website, your brand and the vitality of the Internet as a whole. When done correctly, blogging can:
Increase visibility and relevancy in search engines. Search engines like sites with fresh content on relevant topics. Readers like it, too. By posting a daily, weekly or monthly blog, it reassures them that the lights are on and some one is home. Failing to have an active looking website is akin to forgetting to turn your “open” sign on.
Establish authority and share your expertise. As an expert in your industry, you have a lot to offer the community. By providing insightful tips, expert opinions and enlightening perspectives on your industry, you get a chance to showcase your singular talent and valuable experience as well as help inform your audience.
Join the conversation, spread the word. When your articles get forwarded, linked or bookmarked, it can create a massive amount of buzz and enduring interest in your blog or website. We can teach you how to write captivating headlines, sticky content and develop “link bait” that other bloggers love to link. Or better yet, we can do it for you. If writing articles isn’t your thing, then that’s no problem. We can extend the interview process to cover a few blogworthy topics and spin your expert opinions and analysis into authoritative blog content. Our writers will capture your unique voice and insight and publish regular blog posts on your behalf.
Twitter, Facebook, MySpace and LinkedIn are the modern day water cooler. Sometimes referred to as “microblogging,” sending out quick status updates or recommending a link to your audience helps you maintain that daily connection with your audience between blog posts. This is also a great way to keep in touch with someone who isn’t a customer now, but might be a perfect fit for your services somewhere down the road.
But more importantly, you get a chance to hear what your customers, associates and business contacts have to say. You can learn what interests them, how they respond to your products and services, what they like and what they don’t like and how you can speak to them more effectively. And best of all, it doesn’t just have to be about business. It’s just like with you and your barber – business may have brought you together in the first place, but that social dimension of your relationship is what keeps you connected (or sometimes it’s the other way around).
Wondering what a full fledged social media campaign looks like in action? Follow us on Facebook and Twitter and see for yourself. Keep in touch or simply introduce yourself – we’re looking forward to connecting with you!
Social media is an integral part of the larger full service Internet marketing strategy. See how it fits in with the rest of picture.